You're not hallucinating. The amount of commercial time on cable TV continues to rise as networks strive to compensate for dwindling audiences by cramming more advertising into each hour of broadcast. After decreasing in 2017, ad volume climbed every quarter last year and is expected to grow again in the first half of 2019, he added. Cable's share of total television advertising spending was 90 percent in 2016, according to Nielsen.
The number of minutes per day that people spend watching commercials has also increased over the past decade. In 2005, Americans watched an average of 8 minutes 43 seconds per day of commercials. That rose to 9 minutes 33 seconds in 2015. It's expected to increase further this year.
People watch more commercials than ever before because advertisers pay more for every minute of airtime they buy. And with fewer people watching actual television shows, there's more opportunity for ads to catch our eyes.
Over the past few years, commercials have become more creative and intrusive. Some show up during scenes from popular movies or sports events. Others launch straight into the plot of a story line or episode.
Some channels have decided to cut out all non-essential programming parts in order to make room for more ads. Channels like HBO and Showtime only offer certain programs at certain times because there's not enough interest to keep them running longer.
In conclusion, yes, the number of commercials on television has increased.
According to Nathanson, Fox was the only major cable network group to drop its commercials by 2% last quarter. Overall, commercial time on U.S. television increased by more than 10 minutes per hour in 2018.
That's because advertisers are paying more for each minute of airtime, so they're trying to get as much attention as possible from their viewers. Commercials used to be an important part of television programming but now they're just another thing that users can skip over if they want to watch the next episode of their favorite show.
However, commercials still have plenty of power when it comes to attracting audiences, with one study showing that people tend to dislike them more than most other forms of media. In fact, surveys have found that about 70% of television viewers will skip over most commercials while watching a program. This percentage goes up to about 90% for younger audiences.
So overall, yes, TV commercials are getting longer. However, they're also becoming less important, which is why you won't see many changes to how they're presented or what they advertise anymore than you already do.
Commercials are much more common on cable, accounting for 15 minutes and 38 seconds of each hour. In 2009, commercials on cable consumed 14 minutes and 27 seconds of each hour. Greater advertisements have, inevitably, resulted in more money for the television business. Ad expenditure was $78 billion in 2013, up from $64 billion in 2009. Cable is now almost as popular with advertisers as broadcast.
The average length of a commercial on US television is 13 seconds. That's longer than most other countries, where figures range from 4 to 7 seconds. Canada comes out on top with an average of 19 seconds per commercial.
In America, there are two types of commercials: general audience and targeted. General audience commercials appeal to everyone, while targeted commercials go over children's programs or movie previews. There are also static and animated ads. Static ads consist of photographs or paintings and don't include audio, while animated ads feature short cartoons.
Cable television customers see about 150 commercials every month, which is nearly one per hour. That's about 10% more than those watching broadcast television, but it's still less than half the number of commercials that people seeing all six channels of traditional network television see every day.
Television advertising has become a major source of income for cable companies, who charge advertisers for the opportunity to reach so many people at once. In 2007, cable companies earned $7 billion from advertising, which accounted for 35% of their revenue.