By clicking on the hamburger menu button, you can access all of Facebook's advertising tools, including Ads Manager, Power Editor, Ad Account Settings, and more. Search: You may use the search box to find your campaigns, ad settings, advertising, and frequently asked questions (FAQs).
You're probably familiar with the Facebook Ads Manager interface if you advertise on Facebook. You may specify several Facebook ad targeting parameters, such as behaviors, demographics, or interests, under the "Detailed Targeting" phase of the ad set creation process. Then, once you've created an ad campaign that includes multiple ad sets, you can manage them from one place.
There are two types of ads you can run on Facebook: Sponsored Stories and Traditional Display. A Sponsored Story is a brief video post published to a user's newsfeed page that carries no more than 70 characters. It can include images, links, and text-based animations. Users who see the story may or may not click through to your website depending on how relevant they find the content.
These ads also have a higher conversion rate than sponsored stories.
In addition to these two types of ads, you can also target users by age range, gender, location, education level, income, language they speak, devices they use, and even browser type and version.
Recent ad activity may be found in the bookmarks sidebar of Facebook's mobile applications and desktop site. Recent Ad Activity looks to display ads that you clicked, liked, commented on, or shared in the last three months or so. There's also a tab for advertising you've saved on purpose. This makes it easy to view and recall previous campaigns when creating new ones.
How can I view the adverts on a Facebook Page?
Facebook says it's thinking about which additional nations should test the function in. The ads will appear at the top of your news feed, similar to Timeline posts.
In addition to this default view, you can choose to see more or less history by changing the number next to 3 in the screenshot below:
You can also customize what types of ads you want to see, such as only videos or only images. And you can turn off specific apps' access to your timeline by going into their settings and disabling "Offer me topics to follow."
Finally, you can change what information is displayed when someone clicks on your name. By default, a small popup will show with some basic info about who's looking at your profile. But if you want to hide your name completely or offer an alternative message, you can do that too.
One last tip: If you're trying to figure out who's seen your latest post, check out the bottom left corner of your screen. That's where people click "likes" for your page if they're viewing it through Facebook News Feed and other places on the web.
Open the Facebook Ad Library and search for your rivals' brand name to view their advertisements. Alternatively, access their Facebook page and choose the Page Transparency checkbox in the right-hand menu. Then, under the Ads From This Page box, select View in Ad Library. The ads will display with information about when and where they were published.
Facebook does not know what you search for in general. When you search for a certain product or service and are sent to a website with a Facebook Pixel installed, an advertiser can utilize the data obtained by the pixel to display you an ad on Facebook, Instagram, and other partner sites. The data collected includes the type of device you use, your location, and any previous purchases you have made.
However, if you're not happy with what you find when you search for things on Facebook, you can click on "I'm not interested" and it will stop showing you ads related to that topic. If you decide to stop seeing ads from a particular source, then this would also stop showing you results when you search for things on Facebook.
An advertiser cannot directly access your Facebook account without your permission. However, they can collect information about you through your browser when you visit a website that uses their pixel. This includes search terms you enter in Google or other popular search engines, sites you visit, and products you look at on retailers who use these services.
The information collected by these Pixels is used by advertisers to target specific audiences on Facebook, Instagram, and other social media platforms. This allows them to show relevant ads based on one's interests. For example, an advertiser could show an ad for a new car model to people who searched for "car reviews" on Facebook, even though they may not be friends with those individuals.
How to Promote Your Business on Facebook