Drug companies clearly want to make sure their medication is advertised and noticed, and ALL CAPS pops off the page—the it's written equivalent of yelling. However, you are not required to manage their brand names in this manner; in fact, their marketing teams frequently do not.
There are two main reasons drug manufacturers use all caps on labels: to attract attention and to be able to fit more information on one label.
Attention-getting qualities of cap letters include:
• All caps is a visual cue that something important is being said. Studies show that people will read text in all caps if it fits on one line of printed material.
• All caps can be used to signal urgency or importance. For example, when calling for emergency services or making an announcement across a large crowd, people often use capital letters to get attention and convey meaning quickly.
• All caps can be used to draw focus to specific words or phrases within the text. For example, if a prescription drug has several possible side effects, then the manufacturer could place the word "WARNING" in all caps to draw attention to this warning label.
The second reason drug manufacturers use all caps on labels is so they can fit more information on one label. They may also use all caps to highlight key information such as warnings or precautions.
Pharmaceutical medicine brand names, if used, should be capitalized, although worldwide standard drug names should not be. The genus name begins with an uppercase letter, although the species name is entirely lower case. Both are in italics. Drug names are usually derived from the chemical composition of the drug or the disease it treats.
All medications have names that are either trademarks or generic terms for the active ingredients they contain. Trademarks are brands or logos that identify a company and its products; these include Apple Computer, IBM, and Mercedes-Benz. Generic terms are the names given to the basic chemicals that make up medications. They are produced by many companies and must be approved by federal regulators before they can be sold over the counter or by prescription. A medication may have more than one trademark or generic term for different ingredients or production methods. For example, acetaminophen (the main ingredient in Tylenol) is also known as paracetamol, APAP, and Pittsburg Medicine. Pharmaceutical drugs must be manufactured in consistent quality controlled processes to ensure that they have the same effective results when administered to different patients. This is why generic drugs do not work differently from each other; they always act as prescribed by their trademarks or generic names.
The spelling of pharmaceutical drugs varies according to which language they are named in and how they are printed on labels.
Brand names of medications When a medicine has completed research, testing, and regulatory approval, the pharmaceutical firm assigns it a trade name, which is a typical phrase in the pharmaceutical business for a brand name or trademark name. The trade name is used by manufacturers to distinguish their products from those of other companies.
They are usually derived from the name of the medication's active ingredient(s), with additional words added to the end of the name to differentiate it from similar ingredients produced by different companies. For example, Celebrex® is the trade name for celecoxib, a drug that reduces pain and inflammation caused by osteoarthritis and other conditions. Nexium® is the trade name for esomeprazole, which can help relieve symptoms of acid reflux disease.
Drug names that have been adopted by the World Health Organization (WHO) are always capitalized.
Drug names that are used only in specific countries or regions are usually not capitalized. These include many generic drugs that are sold under multiple brands or labels. Other examples include local brands or medications that are sold exclusively through a single pharmacy or health care provider network. Finally, drug names that may be derived from natural products such as herbs or minerals are also not capitalized. For example, senna is a plant while sennoside is an active ingredient found in it. Both words are spelled with initial caps when they are used to name medications; however, they are lowercased when they are used to describe the plants themselves.
Medication names are often created by combining words or phrases that are known individually as individual letters. When writing or speaking about these drugs, it is important to use proper grammar and spelling to avoid confusion. In this case, the first letter of each component word or phrase is capitalized, except for the first letter of WHO-approved drug names which are always capitalized.
Brand names are the most recognizable form of pharmaceutical medication.
The Roman alphabet is used to produce the generic medicine name, and the purpose is to develop a name that can be transmitted internationally. Because the letters Y, H, K, J, and W aren't used in certain languages that use the Roman alphabet, they aren't utilized to create the name's prefix. It cannot be classified as marketing. It is simply the system used by drug companies to identify their products.
There are two types of generic names - proprietary and nonproprietary. Proprietary names are trademarked by one company but are available for other companies to manufacture. Nonproprietary names are assigned by regulatory agencies such as the U.S. Food and Drug Administration (FDA).
A few proprietary generic names are: Advil, Allegra, Axid, Celebrex, Claritin, Combipatch, Cyclozide, Diovan, Enbrel, Evoxat, Flomax, Halcion, Inderal, Janumet, Lantus, Levaquin, Lyrica, Maxalt, Megestrol, Metaglip, Midol, Nalfon, Norvasc, Novo-Rapid, Oxectro, Parnate, Percodan, Phenergan, Propulsid, Risperdal, Skelaxin, Subocap, Symmetry, Tizanidine, Topamax, Tracleer, Vioxx, Xerese, Zyrtec.
Brand names must be capitalized, and they are frequently surrounded by parenthesis following the first usage of the generic name. APA 4.16, like CMS, requires that trade and brand names of pharmaceuticals be capitalized (generics should be lowercase). One difficulty is that many brand names have grown prevalent in everyday speech. For example, "Tylenol" and "Advil" are common terms for acetaminophen and ibuprofen, respectively.
However, not all brand names require capitalization. The American Medical Association (AMA) recommends that brand names of medications should be capitalized to distinguish them from generics which should be written with a small letter. This rule applies to both drugs approved by the FDA and those marketed under license by another company. A physician or other health professional may decide to capitalize a brand name for any reason considered important by that person. For example, a doctor might want to emphasize that a patient should not take a specific medication by writing "Lovastatin (Mevacor)" on the prescription pad instead of "Mevacor."
It is also important to understand that brands can change over time. For example, Tylenol used to be produced by Johnson & Johnson but is now made by Pfizer. Although the product still includes acetaminophen and ibuprofen, it no longer contains codeine, which was removed in 2003 due to safety concerns.