Greenmont’s investments are focused on the Lifestyles of Health and Sustainability ("LOHAS") market. LOHAS describes a marketplace for goods and services focused on health, the environment, clean technology and alternative energy, personal development and sustainable living. According to Mintel International, the LOHAS market is over $500 billion globally and $200 billion in the U.S. (Natural Products Marketplace 2006 Report released June 2007). The Natural Marketing Institute estimates that the LOHAS market is growing at an annual rate of 15% (2006 Health and Wellness Report released March 2007). Consumers attracted to this market have been collectively referred to as “Cultural Creatives,” a category currently comprising approximately 30% of adults in the U.S., or about 63 million people.

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