S.M. "Hass" Hassan
Hass Hassan is a natural foods industry pioneer and entrepreneur. Mr. Hassan is a Managing Director of Greenmont I and serves on its Investment Committee. He represents Greenmont I on the Board of EcoTimber and was previously on the Board of IZZE Beverage Company prior to its sale to PepsiCo. Mr. Hassan is also an independent Board member for Whole Foods Markets, Nude Skincare, OrganicToGo and Pangea Organics. He was the co-founder, President and CEO of Alfalfa’s Markets, President of Wild Oats Marketplace, and, subsequently, the founder and Executive Chairman of Fresh & Wild, the U.K.’s leading retailer of organic foods, which sold to Whole Foods Markets. His experience in the natural products industry encompasses both the U.S. and European markets. During his career, Mr. Hassan has received numerous awards and industry recognition, including the Natural Foods Industry Pioneer, Chain Store Retail Executive of the Year, Boulder Entrepreneur of the Year and Ernst & Young’s National Entrepreneur of the Year awards. He was educated at Kings College in London and attended the Ealing School of Art where he studied photography.

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